What if every business performed optimally. Their customers loved products and services as offered. Orders were delivered on time, every time. People were highly engaged and motivated. Processes, infrastructure and working practices supported high quality outcomes consistently. Partners and suppliers were exceptional and the service received first class. And all of this is achieved over and over again as the company responds to ever changing environments.
‘Impossible’ you may say and you might be right. But at the same time shouldn’t it be the aim of every business to try and achieve the optimum?

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