For organisations to create sustainable success, in an ever changing and dynamic world, they constantly need to find new ways to adapt, improve and reinvent what they do and how they do it.
This opportunity for innovation lies not just in new products and services but also in structures, processes and behaviours. To truly master this challenge requires the whole organisation to excel across the innovation process, from inception, through development and into action.
"Whole system innovation goes beyond the isolated creation of new concepts and ideas, it covers all parts of the innovation process and pervades all aspects of the organisation - products, services, processes and behaviours. It is the need to adapt to an ever changing world by generating insights and ideas that can be translated into practical, sustained business improvements and commercial benefits - it is an essential component of sustainable success."
It is using this broader definition of a whole system view of innovation, going beyond the isolated creation of new concepts and new ideas, that we see innovation as a key component of sustainable success. While innovation remains a ‘sujet du jour’ for academics and consultants, our experience is that many organisations still struggle to make the necessary changes. In short, they appear to be asking ‘how do we innovate innovation?’