Alasdair Monk
Consultant | Strategy, Digital Transformation & Growth
Alasdair Monk is a consultant at Telos Partners, specialising in strategy, digital strategy, marketing, innovation and customer focus.
He brings 25 years' experience leading business and digital transformation across service SMEs and global industrial engineering groups, including three FTSE 100 organisations. A long-standing member of Microsoft's Industry Leaders group, Alasdair helps senior leaders navigate strategic inflection points and align technology with organisational purpose.
Experience and expertise
25 years’ business and digital transformation experience
Experience across service SMEs and global industrial engineering groups
Experience with three FTSE 100 organisations
Strategy and digital strategy
Marketing, innovation and customer focus
Long-standing member of Microsoft’s Industry Leaders group
Experience across mobile, AI and Internet of Things disruption
How Jeremy helps clients
Strategic clarity - Helping senior leaders identify the choices that matter most and translate them into a focused agenda for growth.
Digital strategy - Aligning technology investment with business purpose, customer needs and organisational priorities.
Transformation - Supporting leaders through strategic inflection points and helping teams move from intention to implementation.
Customer & innovation focus - Helping organisations use customer insight, technology and innovation to unlock latent potential and create sustainable value.
How Jeremy helps organisations
Alasdair works with senior leaders and executive teams facing strategic or technological inflection points. He helps organisations step back from technology for technology's sake, clarify the outcomes they are trying to create and reconnect digital investment, innovation and customer focus with the purpose and strategy of the business.
Client story
Alasdair on strategy, technology and transformation
Alasdair supports organisations when growth depends on making better strategic choices about technology, customers and transformation. He helps leadership teams challenge assumptions, clarify purpose and identify where digital capability can genuinely create value. His work is designed to move beyond isolated technology initiatives, enabling organisations to realign investment, leadership attention and implementation around a coherent strategic direction.
Questions Jeremy is regularly asked
How should leaders approach digital strategy?
Digital strategy should begin with business purpose and customer value rather than a list of technologies. Alasdair helps leadership teams clarify the outcomes they need, then determine where technology can best support growth, efficiency or differentiation.What is a strategic inflection point?
A strategic inflection point is a moment when changes in markets, technology or customer expectations challenge the assumptions behind an existing strategy. Alasdair helps leaders recognise these moments and make deliberate choices before change is imposed on them.How can organisations avoid technology-led transformation?
Technology-led transformation often starts with tools rather than outcomes. Alasdair helps clients reverse that sequence by defining purpose, customer need and strategic priorities first, then aligning technology and implementation around them.What role does AI play in business transformation?
AI can create significant opportunities, but its value depends on the problem being solved and the organisation’s ability to adopt it. Alasdair helps leaders assess AI in the wider context of strategy, operating model, customer value and organisational readiness.How do you move from strategic intent to implementation?
Execution becomes easier when priorities are explicit, choices are understood and teams can see how their work connects to the strategy. Alasdair helps leadership teams create that clarity and align technology, people and investment behind it.
Insights & thought leadership
Discover strategy, technology and transformation insights from Alasdair.
How to align digital strategy with organisational purpose
Navigating strategic inflection points in a hyperconnected world
From technology investment to customer and business value
What AI means for leadership and organisational strategy
Turning strategic clarity into sustainable implementation
Alasdair on aligning technology with purpose
